Corporate organisations have been called upon to pay more attention to public affairs management. Nn’emeka Maduegbuna, chairman, C&F Porter Novelli, made the call at the recent masterclass organised by government relations and policy strategy consultancy, Growth and Transformation Professionals, (GTPro).
Maduegbuna, who spoke on the topic ‘What is Your Public Affairs Strategy?’ said: “The relationship between corporate organisations and the government is very critical, especially because government is responsible for policies that will affect the operations of businesses. However, many organisations do not have an understanding of how to navigate this critical process that will help add value to their businesses.”
The one-day masterclass was aimed at highlighting critical insights into the cost benefits of maintaining a strategic government relationship mechanism that is sustainable and accessing various windows that can be engaged in their stakeholder relations and engagement programmes.