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The Grimace shake TikTok trend explained

A TikTok trend where people try Grimace’s purple berry-flavored milkshake and then pretend to die has finally gotten the McDonald’s monster to respond to the absurd craze.


A customer walks into a McDonald’s restaurant in London on Tuesday, August 24, 2021. McDonald’s says it has taken milkshakes off the menu in all 1,250 UK restaurants due to supply problems due to a shortage of lorry drivers. The fast food chain also says it is facing a shortage of bottled drinks. (AP Photo/Alastair Grant)(AP/Alastair Grant)

Apparently this shake is to die for. A TikTok trend where people try Grimace’s purple berry-flavored milkshake and then pretend to die has finally gotten the McDonald’s monster to respond to the absurd craze.

In a tweet from McDonald’s official account, Grimace – the popular creature from McDonaldland – even playfully acknowledged the viral trend.

The trend started not long after McDonald’s began selling the Grimace Birthday Shake on June 12 — the same day the fast-food giant declared it to be Creature’s Special Day.

What do people do with the Grimace shake?

Videos uploaded to TikTok mainly show teens and other young patrons trying the shake and wishing Grimace a happy birthday, but then the clips sharply take a morbid tone. The videos abruptly transitioned to the subjects pretending to be dead, while the shake was often spilled or splashed nearby.

Viral meme catalog site Know Your Meme claims that Austin Frazier started the trend when he uploaded a video on June 13 of him tasting the shake and then lying on the floor with the drink spilled around his head and mouth. That video was viewed more than 2.6 million times on TikTok and prompted others to follow suit — with different levels of production value.

Frazier said this week he was inspired by a similar video in which someone tried Burger King’s Spider-Verse burger and then smashed the video to a view from the back of an ambulance with the caption “Don’t eat the Spider-Verse burger on”.

“I said okay, then let’s do something similar,” Frazier said. “Let’s be super excited. Have a drink and the next scene would immediately be me lying on the floor with all the stuff next to me and some funny music, and that was literally it. It should just be a meme about it being a really weird color which means it’s not good for you, Grimace collects victims… It’s just funny.

Is the Grimas shake really dangerous?

No, the shake itself is not dangerous. Although the trend is dark, it is a parody.

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