Global trend on Google shows that Singapore, Nigeria, and Hong Kong stand out as the top three locations where the term “fintech” is being actively searched.
This finding strongly indicates an elevated level of interest in this subject within these regions. The Fintech News Network (FNN) which assesses countries and cities based on their frequency of Google searches for “fintech,” disclosed that during April 2023 internet users in these countries showed the most interest in the sector.
According to the FNN study, the rankings are based on search volume compared to each country’s total search volume. This means that smaller countries can have higher search interest in “fintech” compared to larger countries, even if the actual number of searches is lower.