This Super Bowl Sunday, don’t forget Uber Eats — but also, as the food-delivery service has learned, don’t forget that trying to make light of a life-threatening allergy is bad PR.
Uber Eats, a division of the ride-sharing company, on Feb. 6 debuted its 60-second 2024 Super Bowl commercial, centered on the running joke of forgetfulness. The spot, which marks Uber Eats’ fourth year in the Super Bowl, features David Schwimmer and Jennifer Aniston (who forgets she worked with him on “Friends” for 10 years); David and Victoria Beckham (who fail to remember the Spice Girls), as well as Jelly Roll trying to scrub tattoos off his face and Usher blanking on the fact that he just performed the halftime show.
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The ad, from creative ad agency Special Group, also shows regular people making comically absent-minded goofs. But one scene was decidedly unfunny for many: A man eating a spoonful of peanut butter from a jar — who has broken out in hives and whose left eye has swollen shut in an allergic reaction — glances down at the food label and remarks, “There’s peanuts in peanut butter? Oh, it’s the primary ingredient.”