Credit Direct, a Nigerian financial services company, announced a strategic pivot from lending to a comprehensive digital finance company with the launch of several innovative fintech products.
At its “This is Credit Direct” product demo event in Lagos on March 29, 2025 the company unveiled digital offerings targeting retail investments, payments for individuals and businesses, and a Buy Now, Pay Later solution for merchants and individuals.
The company, which has historically operated as a lender for 18 years, is now positioning itself as a digital-first financial technology company that provides financial access through multiple channels, including mobile and web app, USSD, API links for their Buy Now, Pay Later Solution on merchant sites, WhatsApp, and AI intelligence.