Despite the recent 50% hike in telecom tariffs, which affected the prices of voice calls, SMS, and data, Nigerians have continued to consume more data, as recent data from the Nigerian Communications Commission (NCC) suggests.
In May, for instance, Nigerians consumed 1.04 million terabytes of data, and it came as the highest monthly record since January 2023, when the telecom regulator started publishing the data.
This is because data has become essential to the business and livelihood of many Nigerians, and they have to buy it irrespective of the cost.