After days of online conversations and speculation, MTN Nigeria has officially unveiled its much-anticipated Festive campaign, YelloTide, a nationwide celebration aimed at spreading joy, kindness, and connection across the country.
The campaign officially kicks off this week, following a three-day teaser that had Nigerians across social media guessing what MTN had up its sleeve. Now, the wait is over.
According to the brand, the initiative will unfold in three major phases designed to light up the festive season with colour, community engagements, and giving spirit.