….Visits hit a seven-year high of 81.3 million in 2025
Africa recorded the biggest growth in international tourist arrivals in 2025, emerging as the fastest-growing tourism region globally and outperforming Europe, Asia and the Pacific, the Americas, and the Middle East, according to the latest UN Tourism Barometer.
BusinessDay analysis of the data shows the continent welcomed about 81.3 million international visitors, representing a 7.8 percent increase from 75.4 million in 2024. The figure is the highest since before the pandemic and surpasses 2019 levels, when arrivals stood at 69.6 million.