Nigeria’s top creatives at the United Bank for Africa (UBA) flagship Business Series in Lagos Thursday have said authenticity together with passion is the cornerstone of digital success in this evolving online landscape.
Themed “Content that Converts: Building Influence and Driving Growth Through Strategic Marketing,” the session brought together some of Africa’s leading digital entrepreneurs and influencers who shared insights on building sustainable online communities.
Welcoming participants at the Tony Elumelu Amphitheatre, UBA Head Office, Marina, the bank’s group head, Digital Banking, Kayode Olubiyi, said UBA remains committed to empowering entrepreneurs through platforms that provide practical knowledge for navigating the digital economy. He noted that the quarterly series continues to nurture innovation and entrepreneurship across Africa.