Bvndle Loyalty, a pioneering investee company of VFD Group has announced the inaugural Bvndle Rewards Festival taking place December 8 to 9 in Lagos.
Bad customer experiences lead directly to lost revenue, and just one negative interaction can result in losing a customer and their potential spending in the future.
According to research from the Qualtrics XM Institute, bad customer experience could cost organisations throughout the world about $3.7 trillion annually, an increase of approximately $600 billion (19 percent) compared to projections from year 2023.