Chemical and Allied Products Plc (CAP Plc), the maker of Dulux paints in Nigeria, is doubling down on retail innovation as it seeks to deepen consumer loyalty and reinforce its leadership in the country’s decorative paints market.
CAP Plc emerged as the market leader in 2024 with the fastest-growing market share as it expanded its slice by 72 percent, the highest among listed peers, as inflation, raw-material costs and currency volatility weighed on the sector.
The company recently unveiled a new Dulux Colour Centre at 18A Fola Osibo Street, Lekki Phase 1, Lagos, as it deepens its strategy to create more immersive, experience-driven retail spaces that go beyond conventional paint shops.