The exchange began after Afolayan publicly questioned the sustainability of modern movie marketing strategies, expressing his reluctance to participate in what he described as exhausting promotional activities.
Afolayan’s Concerns
Speaking candidly about the demands placed on filmmakers, Afolayan reflected on his early experiences in the industry. “In 2006, I did all the runs, and it was exhausting. I want to make a film if you can guarantee I don’t have to dance to sell that film,” he stated.