James Abinibi, a Nollywood filmmaker and helmsman at Rockbottom Flix has advised his colleagues in Nollywood, advising them to steer clear of cinema releases, which he claims are no longer financially viable.
In a tell-it-all, lengthy post on Instagram on Friday, Abinibi claimed that no Nollywood producer has recouped their investment from cinema outings this year, stating that the theatrical business model is bleeding and unsustainable.
“DON’T TAKE YOUR MOVIE TO THE CINEMAS,” he began.