First Bank of Nigeria Ltd. has signed on as a sponsor of the 2025 Carnival Calabar & Festival, introducing the event’s first private premium seating area as it deepens its support for Nigeria’s creative economy.
The lender said it will construct a 500-seat premium bleacher for the festival, offering what it described as a safer and more comfortable viewing experience for attendees at one of Africa’s largest street carnivals.
The sponsorship aligns with FirstBank’s First@Arts initiative, which supports Nigeria’s creative and cultural industries, according to Olayinka Ijabiyi, the bank’s acting group head of marketing and corporate communications.