As Nigerians celebrate the festive season, the Federal Road Safety Corps (FRSC) and Pernod Ricard Nigeria have joined forces to raise awareness about the increasing number of drunk driving incidents on the nation’s roads.
The alarming trend has prompted the two organisations to launch a joint campaign to promote responsible drinking and road safety.
The campaign, themed “Take Responsibility for Your Safety. Don’t Drink and Drive,” seeks to sensitise the public on the dangers of drunk driving and promote a culture of responsible road use, particularly during the festive season when roads are busier than usual.