Surging grassroots sports activity is fueling demand for merchandise and equipment, accelerating the rapid growth of Africa’s sports market.
Oscar Wesonga, a 29-year-old sports merchandise entrepreneur in Bungoma, 400 kilometres from Nairobi, saw an opportunity in his community’s growing passion for sports.
“I’ve always loved sports and played since primary school. When I realized almost everyone around me shared that passion, I decided to supply what they needed,” he said in a phone interview.