The relentless surge in inflation in Nigeria is forcing a shift in economic behaviour, pushing citizens towards entrepreneurship as a means of survival.
A recent PiggyVest Finance Roundtable, based on a comprehensive survey of over 10,000 Nigerians, revealed that a significant 31 percent are now prioritising business ventures as their primary short-term savings goal.
This necessity-driven trend, discussed by Odunayo Eweniyi, highlights the stark reality that many are compelled to become entrepreneurs, not out of ambition alone, but as a direct response to the crippling effects of rising costs and diminished purchasing power.