United Bank for Africa (UBA) has emerged as Nigeria’s strongest brand, according to the Brand Finance Nigeria 25 2025 rankings.
UBA moved from ninth position in 2024 to first place in 2025, achieving a Brand Strength Index (BSI) score of 92.4 out of 100 and earning a prestigious AAA+ rating. This milestone reflects not only the bank’s sustained growth but also a robust strategy rooted in digital transformation and customer-focused innovation.
According to the report, UBA posted exceptionally high scores across the key metrics of brand strength: familiarity, preference, and consideration. The bank’s improved reputation also propelled it into the global spotlight, ranking as the 13th strongest banking brand among the world’s top 500.