Japan Tobacco International (JTI) has announced the appointment of Abdallah Simba as the new general manager for its Nigerian operations, effective May 1, 2025,
Simba brings nearly two decades of commercial and strategic leadership experience to the role, having held key positions across multiple markets and at JTI’s global headquarters in Geneva.
He joined JTI in Tanzania in 2005 in marketing before taking on an international assignment in Ireland in 2009. He later transitioned into broader commercial roles, leading various sales and trade marketing capabilities with increasing responsibility.