For many Nigerian merchants, peak shopping periods are a double-edged sword. Foot traffic surges, but so do queues, payment delays, and abandoned purchases. Online, the problem shifts: international customers drop off at checkout due to complex card entry, failed transactions, or unfamiliar payment flows.
Nomba, an African payments company, says it is tackling both problems head-on—by speeding up in-store payments and simplifying how local businesses sell to customers abroad.
In December 2025, Nomba rolled out Apple Pay across its platform, enabling Nigerian merchants to accept contactless payments in physical stores and online. The move positions the company at the intersection of retail efficiency and cross-border commerce, two areas that have become increasingly critical as Nigeria’s consumer economy grows more digital and more global.