MTN Group, Africa’s largest mobile operator, has announced plans to launch a new streaming platform for mobile and fixed broadband users across the continent, a development that will challenge current market players like Netflix and Amazon Prime Video.
To bring this to fruition, MTN has entered into a strategic partnership with global video software leader Synamedia.
The collaboration will leverage Synamedia’s cloud-based technology to deliver a mix of live TV and video-on-demand content, offering multiple monetization options, including subscriptions, ad-supported content, and free streaming channels with targeted ads.