Nigeria, South Africa, and Kenya collectively generated over $1 billion in 2024 from live music ticket sales, gaming, and OTT streaming highlighting the continent’s accelerating digital entertainment economy.
This is according toPwC Africa Entertainment and Media Outlook 2025–2029 just released.
The report attributes this growth to Africa’s expanding middle class, rising disposable incomes, rapid urbanisation, and a young, connected population hungry for new experiences. Post-pandemic, consumers are spending more on leisure, online content, and live performances, signalling a long-term shift toward entertainment-led consumption.