Nigerian artists earned an estimated $395 million from touring and live performances in 2024/2025, reinforcing the dominance of concerts, festivals, and tours as the primary revenue driver in the country’s music industry, according to industry data and stakeholder insights.
The figures are contained in Basslines to Billions: Nigeria’s Music Market Intelligence Report, a first-of-its-kind publication that combines financial rigor with cultural insight to quantify Nigeria’s music economy.
The report was developed through a collaboration between the National Council for Arts and Culture (NCAC) and RegalStone Capital, and provides a comprehensive analysis of the industry’s revenue structure, employment potential, and global value chain.