Nigerian Distilleries Limited (NDL), Nigeria’s foremost manufacturer, has increased its share of the bottled spirits market with the launch of a new product known as Seamans Bless which is a refined expression of heritage, pride, and modern convenience.
The new product, which comes in 20cl premium bottle, blends cultural legacy with today’s dynamic lifestyle, offering consumers a taste of tradition in an accessible, portable format. As the pioneer in this category, the rollout of Seamans Bless 20cl sets a new benchmark for both premium resonance and market inclusivity within Nigeria’s spirits landscape.
Adekunle Rosiji, the company’s group executive director, reaffirmed its commitment to continuous innovation. He explained that the introduction of the 20cl variant is strategically positioned to deepen market penetration, strengthen retail accessibility, and stimulate growth within the highly competitive spirits market.