In a decisive move to restore order, transparency and regulatory compliance within the Out-Of-Home (OOH) advertising sector, the Oyo State Signage and Advertisement Agency (OYSAA) is launching comprehensive reforms to overhaul the sector.
The Director-General of the agency, Oludolapo Eso-Ajanaku, who made the disclosure in a statement in Ibadan, said the reforms are a critical intervention aimed at aligning the sector with industry best practices, ensuring a structured, orderly and investment-friendly environment that upholds professionalism, compliance and ethical standards.
According to him, these reforms are firmly in line with the infrastructural transformation of Governor Seyi Makinde, particularly in road development and urban renewal, adding that a disorganized, unregulated advertising sector not only diminishes the aesthetic and commercial value of the state but also poses environmental and safety hazards.