The PwC’s Entertainment and Media (E&M) report has declared Nigeria the top leader in Africa with a remarkable 11.2 per cent growth rate in 2024.
The report released yesterday and titled “Africa’s E&M Shift: Fast, Focused and Future-Ready (Perspective from the Africa Entertainment and Media Outlook 2025-2029)” also said that Nigeria is followed by Kenya and South Africa at 7.1 per cent and 6.2 per cent growth rate respectively.
It said: “In 2024, Nigeria led the region with a remarkable 11.2 per cent growth rate, followed by Kenya at 7.1 per cent and South Africa at 6.2 per cent.