Seven-UP Bottling Company(SBC) is one of the multinationals that have been operating in Nigeria since independence. In this interview with BusinessDay, SARI EL-KHALIL, MD/CEO, SBC, shares his experience on how 7UP has contributed to Nigeria’s prosperity from inception to date. Excepts:
Seven-Up Bottling Company Ltd. has been here since independence, and Nigeria will be 65 years old on October 1st. What would you say about your firm’s journey from independence to date?
Since Nigeria’s independence in 1960, Seven-Up Bottling Company (SBC) has grown alongside the nation as a trusted partner. For 65 years, we have refreshed generations of Nigerians with iconic beverages, becoming part of everyday life at home, at work and in moments of national pride. From our first plant in Ijora, we have expanded to nine state-of-the-art facilities across Nigeria, consistently delivering products that meet global standards while reflecting local tastes. This balance of quality, reliability and cultural relevance is what has made our brands truly Nigerian.