In Nigeria’s ever-shifting economy, one constant has quietly underpinned growth: family-owned businesses.
For decades, they have been ingrained in society, shaping the country’s economic trajectory while weathering downturns, policy shifts, and volatile market cycles.
According to a study by McKinsey, family-owned businesses account for more than 70% of global GDP, generate annual turnovers of between $60 trillion and $70 trillion, and provide around 60% of global employment.