By Sam Ijoho
Before the advent of social media, information flowed like a river – slow, linear, and often delayed. We relied heavily on traditional media: radio, television, newspapers, and word of mouth. Communication was rigid, often formal, and information dissemination was largely top-down. If an incident happened in one part of the world, it could take hours, sometimes days, before it reached other parts. Visibility was a privilege – one earned through gatekeepers like publishers, editors, or broadcasters. Fame, influence, or reach was a gradual climb, measured in years, if not decades.
Then came social media, and the world pivoted, drastically.