…as Access Bank remains most valuable brand for fourth year running
United Bank for Africa (UBA) and First Bank have emerged as the strongest brands in Nigeria, defying volatile economic conditions to deliver value and build customer loyalty, according to a new report.
UBA rose from ninth position in 2024 to become the strongest Nigerian brand in 2025, with a Brand Strength Index (BSI) score of 92.4/100 and a corresponding AAA+ rating.