Andrew Uaboi, vice president & cluster head, Visa West Africa in this interview with BusinessDay’s Wasiu Alli shares how Visa’s Affluent Rewards Program is expected to reshape the financial and lifestyle landscape of Africa’s most populous nation: Excerpt
The Affluent Rewards Program has just launched in Nigeria. How does this reflect Visa’s broader vision for premium consumers in West Africa?
This launch marks a significant shift in how Visa is thinking about the premium consumer segments in Nigeria, not just as high-volume spenders, but as consumers whose lifestyles, aspirations, and mobility are increasingly global. For us, it’s not enough to provide seamless payments; the goal is to embed value, prestige, and relevance into every transaction. We believe affluent and mass-affluent customers should see their Visa card as more than a means to pay but, it should open doors.