New research by UK-based Strategy Management Partners (SMP) has revealed that a growing number of British businesses are identifying Africa as a key strategic growth region – drawn by structural reforms, demographic momentum, and rapid digital transformation across the continent.
This demographic potential is echoed in the findings of a survey of 250 respondents, where the most critical factor influencing decision-making by the majority of the respondents is the size of market opportunities and consumer demand. Respondents represented a cross-section of industries, including IT and telecoms, finance, healthcare, utilities, and manufacturing.
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