The Irishman Whiskey was recently launched into the Nigerian market. In this interview, James Kilgannon, global brand ambassador of the brand, speaks on why it was launched in Nigeria, Africa’s largest market.
Why did The Irishman choose Nigeria as its African entry point?
Nigeria is where culture meets scale. It’s young, energetic, and influential. What happens here often sets the pace for the continent. Starting our African journey in Nigeria made sense, because when you connect here, you connect with Africa.