Alphabet Inc.’s YouTube has unveiled a new $7.99 monthly subscription service, “Premium Lite,” designed for users seeking an ad-free experience for most videos — excluding music content. This move positions YouTube to more directly rival streaming giants like Netflix and Disney.
The “Premium Lite” plan caters to viewers who rarely watch music videos or use YouTube for music streaming. While YouTube remains a key player in the music streaming industry, a significant portion of its audience focuses on non-music content. The new plan aims to attract these users by offering an affordable, streamlined alternative.
YouTube’s current $13.99 Premium subscription provides an ad-free experience across all videos, including music, while the $10.99 Music Premium plan eliminates ads solely for music content, leaving ads on other videos. The “Premium Lite” plan, in contrast, offers a middle-ground option for those uninterested in ad-free music streaming.